Banijay Entertainment Takes Official Ownership of Tipico Group

(AsiaGameHub) –   The acquisition of German brand Tipico Group by French industry leader Banijay Entertainment has now been formally finalized.

The groundwork for the merger was laid in late 2023, when Banijay – a prominent entertainment and media conglomerate – publicly stated its plan to purchase a 65% share in Tipico from CVC Capital.

Since French gaming brand Betclic was already part of Banijay’s portfolio, the company has now also gained control of Tipico and Admiral Austria, accessing a customer base of 6.5 million spread across Germany, France, Portugal, Austria, Poland, and Côte d’Ivoire.

This establishes Banijay as a key European participant in the sports betting and online gaming sector. The company anticipates that its expanded Banijay Gaming unit will see double-digit revenue growth, with projected synergies of approximately €100 million (£86.7 million) over a medium-term timeframe.

This transaction comes on the heels of a recent joint venture with infotainment company RedBird IMI, where the two entities took 50-50 ownership of All3Media, forming a leading global content production giant.

On a pro forma basis for 2025, the combination of all assets would have generated revenues of €7.4 billion (£6.4 billion) for Banijay Group, adjusted EBITDA of €1.6 billion, and adjusted free cash flow of €1.2 billion.

Internal restructuring includes the following:

– Joachim Baca transitions from his previous role as Chief Executive Officer of Tipico Group to Vice-Chairman of the Banijay Gaming Board;
– Mate Bacic shifts from CEO of Tipico Austria to CEO of Tipico Group;
– Nicolas Béraud, founder and former CEO of Betclic, is named Chairman of the Banijay Gaming Board;
– Julien Brun advances from Betclic’s Chief Operating Officer to Betclic’s CEO.

Banijay Group holds 65% ownership of Banijay Gaming’s capital, together with CVC and the founders of Tipico and Betclic. This share is set to gradually rise to at least 72% over the coming years.

Béraud commented: “Through this integration, Banijay Gaming emerges as a fully scaled European platform, boasting greater diversification and expanded access to large, fully regulated markets.

“By combining our shared values, technologies, trading know-how, and customer platforms, we will speed up product innovation, improve our omnichannel services, and provide a more smooth and immersive experience for our players.

“Our current focus is on unlocking the full potential of this integration to fuel growth across all our markets.”