LeoVegas Receives Sportsbook License in Sweden

(AsiaGameHub) –   LeoVegas Group has reinforced its standing in the Swedish market after securing a sports betting licence for its owned brand, GoGoCasino.

The new offering, approved by the Swedish gambling regulator Spelinspektionen, will be driven by Tiger, LeoVegas’s proprietary sportsbook platform, marking its first launch in Sweden.

LeoVegas obtained Tiger from German operator Tipico in 2024 in a transaction arranged by its parent company, MGM Resorts International. The deal occurred as Tipico discontinued its US operations, prompting the DACH market leader to divest its product and technology platform to LeoVegas.

Before receiving the Swedish licence, Tiger had already been successfully deployed in other major European markets like Denmark and the Netherlands, with LeoVegas making substantial investments in the sportsbook under MGM’s ownership.

Another significant event for Tiger occurred earlier this year when it entered the Brazilian market with BetMGM, MGM Resorts’ B2C sportsbook in South America, which runs on the LeoVegas platform.

Brazil has become one of the globe’s largest betting markets since its regulated regime began in January 2025. The industry is projected to be valued in the billions of dollars by 2030, driven by the country’s passion for sports and sizable population.

However, the situation in the South American nation is now tense, as governing party representatives have surprisingly reversed their position and are demanding a complete repeal of the 2025 law that established legal online betting—a move that will undoubtedly concern international operators like LeoVegas.

Returning to Europe, the integration of Tiger into GoGoCasino is expected to substantially boost LeoVegas’s market share in Sweden by appealing to both casino enthusiasts and sports bettors.

The newly launched sportsbook platform will provide users with features including a bet builder, daily enhanced odds, partial cash-out, and in-play betting.

This expansion follows a period of success for GoGoCasino in the Nordic region, where it first debuted in 2019 with its online and live casino services.

Commenting on the news, Adrian Vella, Chief Product and Technology Officer at LeoVegas Group, stated: “Introducing our proprietary sportsbook, Tiger, in our home market of Sweden is a tremendous achievement for the entire Group, and my excitement is immense.

“Our global teams have dedicated immense effort to our international expansion, and adding this to GoGoCasino will create new levels of engagement for players who love both casino games and sports betting.”